Operations

Branded tracking

The live order-tracking page a recipient sees, carrying the merchant's brand and voice rather than the carrier's. Keeps the last, most anxious stretch of the purchase inside one experience the merchant controls.

Where this fits

The day-to-day vocabulary of running deliveries. Routes, waves, drops, manifests, ETAs, SLAs. These are the units operators reason in, and the inputs every downstream model needs.

Related terms

WISMO: Short for where is my order, the support contact a customer makes when they cannot see their delivery. High WISMO volume is a symptom of poor visibility and loose promises; accurate tracking and tight ETAs are how Nash drives it down.
Cost per delivery: The unit metric: total delivery spend divided by orders delivered. Where delivery costs name the components, cost per delivery is the single number an operator watches, and the one Nash drives down when you set margin as the objective.
Delivery exception: Any deviation from the planned delivery: a missed window, a failed attempt, a wrong address, a damaged item, a refused order. The events an autonomic system is built to catch, diagnose, and resolve before a human has to notice.
Telematics: The stream of location, speed, fuel, and diagnostic data a connected vehicle emits. The raw signal underneath fleet visibility, safety scoring, and utilization, and an input Nash reads when it dispatches and re-routes an internal fleet.
Geofencing: A virtual boundary drawn around a place. Crossing it fires an event: arrival at a stop, entry to a zone, a status change, a customer notification. The trigger that turns raw location into an operational signal.