The fastest-growing retailers identify their stage, act on the right priorities, and measure impact in weeks. This interactive plan gives you stage-specific actions plus ROI projections for your investment.
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Little to no delivery presence; testing demand in limited markets
One or two third-party providers currently handling fulfillment
Basic routing tools; some control over fleet and service levels
End-to-end control over delivery, data, and margins
Validate demand and establish a baseline for performance and costs
Launch a minimal viable digital storefront with clear delivery/pickup options
Buy or create a system to pick and pack orders efficiently
Partner with one or two third-party fleets for fulfillment coverage
Track order volume, cost per order, and customer satisfaction weekly
Gain control over orchestration and reduce reliance on a single provider
Deploy routing and slot management tools to control delivery windows
Introduce dynamic slot pricing to shift demand to lower-cost times
Onboard additional delivery providers or test internal fleet for high-density zones
Drive loyalty and unlock incremental revenue streams
Connect delivery experience with your loyalty program for increased retention
Consolidate customer touchpoints across confirmations, updates, and surveys
Deploy targeted offers for delivery customers to drive incremental revenue
Align delivery strategy with profitability and retention goals
Review delivery pricing, routing, and fleet allocation against margin goals
Implement demand-shaping tactics across all delivery zones
Build zone-level profitability tracking for real-time decision-making
Model the financial impact of optimizing your delivery operations
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