How True Glory Hair Increased Sales and Simplified Fulfillment with Nash
"Now our delivery runs so smoothly, I don’t even think about it. But our customers definitely do. For them, it’s a game changer."
The True Glory Story
"This is a loyal customer base. These are women who’ve been with us since the beginning. Now they’re working professionals. We want to make it easy for them to keep coming back."
True Glory Hair is a Black-owned beauty brand that sells high-quality virgin hair extensions and wigs. Their bestsellers include Brazilian body wave bundles known for their softness, fullness, and consistency. The company also offers a growing line of wigs and has recently launched CocoLash, a lash extension line.
The brand started in Atlanta in 2010 with two retail stores and a loyal local following. Shoppers would drive hours to buy bundles in person. But everything—from inventory to marketing—ran on paper, word of mouth, and handouts.
When Faith and her husband purchased the business in 2016, their goal was to modernize its outreach to the public. They introduced digital marketing, built an e-commerce site using Shopify, streamlined operations, and focused on delivering a professional shopping experience. Over time, True Glory became a nationwide brand that still feels personal.
Faith has worn every hat in the business—packing boxes, answering emails, managing supply chains. Her priority has always been consistency. Tangling, shedding, and fullness are the quality metrics she and her team never compromise on.
The Challenge
"People would say, 'I can't make it to the store before it closes. Can you deliver it?'"
Hair extensions are often time-sensitive. Customers shop with a plan: they have a stylist booked, an event coming up, or an install scheduled. If they can't get their bundles in time, the whole schedule falls apart.
True Glory’s retail stores close at 5 p.m. That made it hard for working professionals to shop in person. Customers would call or message, asking if someone could stay late or deliver an order.
But physical storefronts can only reach so far. The team didn’t want to open more locations or take on the overhead that comes with it. They needed a way to expand their local footprint without expanding their retail presence.
Hiring drivers or managing a fleet wasn’t realistic. The team aimed to maintain lean operations and minimize disruptions to warehouse flow. And with bundles often costing hundreds of dollars, any delivery solution had to feel reliable.
The True Glory Hair team was looking for:
- A way to serve local customers beyond retail hours
- A delivery experience that felt trustworthy and fast
- A system that worked with Shopify, without extra tools
- No need for hiring, scheduling, or fleet management
- Support when something went wrong, but hands-off otherwise
True Glory Hair + Nash
"We see the order come in, and it’s out the door the same day. It’s really that simple."
The True Glory team first learned about Nash when looking for a more reliable way to offer local delivery. True Glory needed a delivery option that wouldn't add complexity. No new hires. No manual scheduling. No customer complaints.
Enter Nash.
Now, when a customer places a same-day delivery order, the system takes care of the rest. Orders come in through Shopify and get dispatched through Nash, typically within a few hours.
Customers get tracking updates. The team gets peace of mind. If there’s ever a technical issue or a delivery hiccup, Nash support steps in quickly. But most of the time, things run smoothly in the background.
The Result: A Smarter, Leaner Retail Model
"These are women who know our product. They’re not browsing. They have a hair appointment. They just need the bundles to show up."
Nash has helped True Glory meet customers where they are. Same-day delivery allows them to capture more sales, especially from longtime customers who expect speed and reliability.
As True Glory grows—launching new products like CocoLash and exploring offerings like medical wigs—Nash helps keep operations tight. The team doesn’t have to worry about managing drivers, expanding store hours, or troubleshooting every delivery. Orders come in, get picked up, and show up on time.
“Local delivery is not something I think about every day, because it runs so smoothly. But it makes our offering stronger.”