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Pink Dot
Customer since: February, 2025
Lifetime Deliveries with Nash: 1,181
Lifetime Delivery Value with Nash: $89,292
Average Weekly Package Value with Nash: $7,800+
Nash x Pink Dot: Fast, Reliable Delivery at Scale
“With Nash, everything is automated and fast. That’s all we care about. It’s been a game changer.” —Sol Yamini, Owner of Pink Dot
Quick Look: Results at a Glance
- Customer since: February 2025
- Lifetime Deliveries with Nash: 1,181
- Lifetime Delivery Value with Nash: $89,292
- Average Weekly Package Value with Nash: $7,800+
The Pink Dot Story
“We were the first delivery option in LA. It was either Chinese food, pizza, or us.” —Sol, Owner of Pink Dot
In 1987, long before delivery apps and gig economy drivers became part of daily life, Pink Dot launched in Los Angeles with a simple idea: deliver groceries, alcohol, deli food, and more to people’s doors, fast. Pink Dot became iconic in LA, known for their pink delivery cars (Pinkies) and unmatched speed.
For years, Pink Dot held a unique space in the market. But over time, delivery became more ubiquitous. New players like Uber Eats and Postmates offered on-demand delivery from nearly any restaurant or store. The landscape shifted.
But Pink Dot adapted. They leaned into partnerships with delivery platforms, supplying inventory and becoming a hub for orders. In fact, they became Postmates’ top-grossing marketplace nationwide, with Postmates even naming a conference room after them.
“They called it the Pink Dot Conference Room. That’s how much volume we were doing.”
The Challenge
But success through partnerships brought its own challenges. As order volumes surged, Pink Dot’s internal delivery system was stretched thin. Orders through Shopify had to be manually assigned to drivers—even in the middle of the night.
Their previous process was:
- Orders came in through Shopify with customer and delivery details.
- The team had to manually copy each order into their ordering system.
- They had to call a driver to assign the delivery—sometimes in the middle of the night.
- This process slowed things down, especially during busy times.
- Using third-party drivers meant delivery times were unpredictable and harder to control.
As a result, Pink Dot’s staff were overburdened, and delivery performance didn’t consistently meet customer expectations.
Pink Dot needed a way to modernize their operations, expand their reach, and maintain the reliability their customers counted on—all while staying true to their identity.
Pink Dot + Nash
“The speed was a surprise. It gets to the door faster than we expected—both for us and the customer.”
David, Pink Dot’s Director of Marketing, came across Nash and realized it could offer exactly what Pink Dot needed:
Automated Dispatch: Eliminated manual assignments, freeing staff and improving speed
Shopify Integration: Smooth connection, requiring almost no technical effort.
Expanded Reach: Doubled delivery radius, opening new LA neighborhoods.
Using the Shopify integration and orchestration platform, Pink Dot’s orders were automatically captured from Shopify, driver assignments were automated, and delivery zones were doubled overnight.
The Result: A Partnership & Delivery Platform for the Future
Pink Dot’s delivery operations are now faster and more efficient. Customers continue to enjoy the reliable service they expect, now backed by automation that simplifies dispatch and expands reach.
Since partnering with Nash, Pink Dot has seen clear, measurable changes:
“Customers have been more happy—100%—about the speed. It gets to them faster than ever before. It’s faster. It’s reliable. And it helps us keep our customers coming back.”
With Nash, Pink Dot has strengthened its reputation for speed and reliability, positioning the company for continued growth in a competitive delivery market.