Direct store delivery

Consumer goods. Delivering straight from a manufacturer's or distributor's own warehouse to each store, often by the reps who also stock shelves and take the next order, rather than through the retailer's distribution center. A DSD route is a sales route too: the plan sets which stores each rep visits, how often and for how long. Most of a rep's day is spent inside the store, so service time and balanced hours across routes matter as much as miles.