Say Hello to Nash Pick & Deliver: The Smarter Way to Scale First-Party Grocery Delivery
With Pick & Deliver, you can extend your capacity, improve customer satisfaction, and scale delivery on your terms.
Delivery has become the fastest-growing channel in grocery. In May 2025, online grocery delivery sales hit $3.9 billion… a 70% year-over-year increase, while overall grocery sales grew just 3%. Delivery now represents 45.4% of all eGrocery sales, and leaders like Walmart and Amazon have raised expectations for speed, accuracy, and reliability. (Brick Meets Click)
For regional and enterprise grocers, this shift is both a challenge and an opportunity. Customers are making delivery their primary way of engaging with grocery brands, but most store teams are already stretched thin. Hiring to peak demand is expensive, and without flexible item-level picking and delivery, first-party programs risk breaking down at the busy moments when customers rely on them most.
That’s why Nash launched our brand new Pick & Deliver product.
What Pick & Deliver solves
Many grocers face the same bottlenecks:
- Store teams overwhelmed during promotions, weekends, or poor weather
- Long staging queues that delay orders and miss promised ETAs
- Labor costs that rise when too many associates are pulled into picking
- Customer dissatisfaction when substitutions are inaccurate or items are missing
Pick & Deliver solves these problems by adding courier-led picking and delivery capacity. It allows grocers to handle spikes without extra headcount and to maintain order accuracy without overloading store teams.
How Pick & Deliver works
Nash synchronizes store catalogs and inventory, then enables trusted third-party service providers to complete guided picking with barcode scans, substitution rules, and location hints. Once the order is ready, the same courier transitions directly to delivery.
This eliminates handoffs, reduces idle staging, and keeps accountability with one courier from shelf to doorstep. Grocers and customers both get real-time status updates, while headquarters sees a unified audit trail across providers. All through a single integration.
The value for grocers
Pick & Deliver creates elasticity where grocers need it most. The biggest benefit? A better customer experience, higher retention, more revenue.
In a market where shoppers say delivery availability directly influences where they shop, protecting service levels is no longer optional.
Where this fits in the delivery maturity journey
Pick & Deliver creates value at every stage of delivery maturity. Whether a grocer is just starting to test delivery or optimizing at scale, it provides a flexible way to strengthen fulfillment and margins.
Pick & Deliver adds value across all four stages.
Why this matters now
Leaders like Walmart are proving that investment in infrastructure pays off in loyalty, margin, and profitability. They are building systems that move faster, scale flexibly, and keep customer data in-house.
Regional and enterprise grocers don’t need to replicate Walmart’s infrastructure to stay competitive. What they need is the ability to scale intelligently, protect margins, and keep the customer relationship where it belongs.
The Nash Pick & Deliver product is one step in that direction. It gives grocers a flexible foundation that supports both today’s peaks and tomorrow’s growth.
Looking ahead
Delivery is projected to surpass half of online grocery sales by the end of the decade, growing five times faster than in-store. As the primary way customers engage with grocery brands, it shapes loyalty, drives margin, and powers high-growth areas like retail media.
Grocers who take control now—by owning the orchestration layer and leveraging tools like Pick & Deliver—are building systems that protect profitability, strengthen customer relationships, and prepare them for long-term growth.
Nash is here to help. With Pick & Deliver, you can extend your capacity, improve customer satisfaction, and scale delivery on your terms.